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AMP (Accelerated Mobile Pages)

Accelerated mobile pages(AMP) is an open source project initiated by Google for the web publishers to create mobile-ready websites. It is being developed to create faster mobile page uploads in response to visitor requests. The idea behind the effort is that websites should not lose out visitors accessing the sites from their mobile phones. Studies have reported that more than 40% of mobile users abandon a site that takes more than three seconds to load. This increases the bounce rate and AMP looks to overcome this problem.

AMP increases the loading speed of the sites by discarding elements like Java scripts and third-party scripts that cause the pages to load slower on mobile gadgets. This ensures better user experience.

Google has introduced Mobile geddon algorithm through which that websites that are mobile friendly are likely to get a boost in the search engine ranking. High ranking relates to better traffic and more number of readers.

AMP Comes in Three Parts:

AMP HTML: The markup language is an extension of HTML and comes with tags and properties that are similar to the regular HTML.

AMP JS: It is a JavaScript framework for mobile pages. AMP does not allow third-party JavaScript.

AMP CDN: It is an optional feature that will cache the AMP enabled pages and optimize the performance.

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