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How To Set Up A Good E Commerce Website

How To Set Up A Good E-Commerce Website?

Setting up a good e-commerce site does not have to be a challenge if you know how to go about it. There are entrepreneurs and experts who feel that building such a site is actually a no-brainer because of the sophisticated and user-friendly tools and services available now. The truth is that you must also be passionate about the industry yourself; else, it may be difficult to handle the hindrances and challenges that come your way. Without passion, you will not be motivated to overcome the initial obstacles.

1. One of the first things that you need to do when setting up any ecommerce website is to decide on the products and services you plan to offer consumers. Deciding on the right kind of product can make or break your business. When you find that product prices are too low, you may find it difficult to get a positive ROI. At the same time, if products are priced too high, clients will want to get more information about them through chats and phone calls; this is turn means maintaining a good customer service support team for handling queries.

2. How much profit you can expect to make on a product by selling it online will differ depending on the kind of industry you have chosen. So, before choosing your products, it is wise to be aware of the margins. When consumers cannot buy the products locally, you can ensure better sales for these products on your website. So, you need to also find out whether your products are available locally or not.

3. When you keep heavy products they will entail higher shipping charges and buyers may be reluctant to make such big purchases online. It is a known fact that buyers will always prefer free shipping. So, it may be a better idea to look for products which will not need hefty shipping fees.

4. Once you have selected products, you need to find the manufacturers for such products. You will come across manufacturer names from many online directories; you will then have to get in touch with the reputed ones to buy the products. Since the top-notch manufacturers will be looking for a company with a good sales track record, you need to leverage relationships of the lesser-known suppliers to get the bigger suppliers.

5. When products and manufacturers have been shortlisted, your next job is to build the site. You will need an ecommerce platform to manage the products and categories, checkout and other functions associated with any ecommerce website. The ecommerce software you choose will be responsible for taking the buyer orders, calculating shipping charges and sales taxes and sending notifications. There are many hosted ecommerce solutions which may help web hosting providers offer a set of site-building tools, shopping cart software, product catalogue tools, payment methods, tracking software, domain registration etc.

6. You will also need to create an online merchant account from the bank that lets you accept credit card payments. You will require the payment gateway account also which can link your online merchant account with the buyer's credit card account. These gateways will then verify the information, transfer the payment request and authorize the credit card in real time.

7. When it comes to actually hosting the ecommerce site, it is better to choose a web hosting company like Hostgator or GoDaddy or Hostway. All sites will require domain names for the brand and ecommerce sites will need SSL certificates for sensitive data encryption. The web host will make the whole process of getting domain names, hosting accounts and SSL certificates hassle-free.

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