While displaying utter disregard to consumer choices, Henry Ford commented that people would buy black cars as long as we produce black cars. This can be considered as the most suitable example of inflated ego that was soon to be shattered by emergence of buyer’s market phenomena.

Emergence of modern technology and availability of wide range of choices has been influencing development of new market trends that clearly reflect marketing demand. These trends can provide valuable insights about sales and service opportunities that would open up in near future. In this article we are presenting noteworthy trends of current hosting market.

Growth in service offerings

Proliferation of hosting service providers over the past decades resulted in number of hosts that offered services at economical rates. Subsequently, some of the hosts started laying greater emphasis on service parameters to differentiate themselves from the rest.

There was a demand for hosting services in the market that promised excellent uptime and customer service at reasonable costs. The void was promptly filled up by providers of hosting services that offered array of features including design tools, server storage, and web page analytics just to name a few. Current situation offers a vast spectrum of choices that include hosts that offer high quality performance at competitive prices.

Use of performance criteria as parameter for selection

The emergence of review sites was in response to large number of hosting service providers and businesses and enterprises that were looking for a reliable resource to help them take an informed decision. These review sites can provide relevant information regarding current preferences of buyers.

Accordingly, the present trend for selection of a right web host is influenced by performance metrics. Performance of hosts commanded more preference over other parameters such as availability of tools, customer service, and availability of user friendly features.

The review sites leveraged targeted ads to rate group of providers. They also offered links to providers that could be considered as final choices by viewers. Number of parameters to be reviewed entirely depended on review sites.

Considering the significance of the parameters used by visitors to search for their proposed hosting providers we can safely assume that performance will continue to dominate other parameters for selection.

Use of URLs for branding

The most obvious and the commonest part of any URL is ‘www’. It is also being programmed for designing dedicated keys of smart devices that are being used by modern visitors. The Top Level Domains such as .food or .biz can certainly be considered for branding.

With availability of geo specific Top Level Domains including .uk or .au, websites can focus n specific countries. Amazon is leveraging geo specific TLDs to get better acceptance in different countries by allowing easy identification with target markets.

Generic TLDs are interesting examples of how a URL can be used to differentiate a business. You can have .food, .florist, or .shoes to establish a close association with your business.

Importance of mobile friendly websites continue to rise

Although, there can be no debate regarding importance of content for improving engagement with websites, there is an additional factor to be considered. If your website has amazing content but lacks mobile optimization, then it will be superseded by a website that has compelling design and mobile compatibility.

Considering the fact that there are more visitors who use their smart phones or tablets to browse internet than visitors that use their desktops, the time has come to ensure that your website is compatible with mobile screens. It adjusts its design font and other features to make browsing a pleasant experience even for mobile users.

Concerns about security

Technological strides have also been observed in the domain of hacking. There is an ever growing proliferation of more and more dreadful cyber attacks on seemingly impregnable websites. There is a need to protect data by adopting scheduled backups, SSL encryption, and firewall measures among others.