Savvy entrepreneurs have realized the value of websites and blogs to push up their brand names. After all, high-quality content has the potential to reach out not only to new prospects but also to retain existing customers. Your website showcases what your business can do to customers and why they must choose you. You have taken plenty of good decisions, like creating great designs and functionality and worked hard on content and SEO. Yet, many smart entrepreneurs give a skip while choosing a good hosting service.

This disregard can prove to be disastrous. A shoddy hosting vendor can slow down your site and will not be able to offer scalability when you need it most. Before launching your first or next website, get answers to some smart questions. With some research and pertinent information, you can preempt getting stuck with a terrible hosting service.

Here are a few points that you must keep in mind.

Uptime and site performance

Nothing is more important than uptime guarantee. The last thing you want is your prospects staring at a blank screen. Make absolutely certain that your provider offers at least 99% uptime guarantee.

Why does it matter?

Downtime for websites must be avoided at all costs, especially if it is an e-commerce site. The consequences of missing out on sales can be costly, to say the least. It is somewhat sad that site performance, more often than not, is an overlooked factor while gauging a website’s ability to reach out to prospects and convert traffic. Site speed or the time it takes to load your site is a ranking factor with Google. In straight language, faster websites end up ranking higher. As one successful entrepreneur pointed out, “When it comes to accessing your page, every second counts”. It is not surprising that with each passing second a good chunk of visitors tends to abandon your site. Therefore choose a web host who can keep your website up and running all the time. When reviewing the guarantee an uptime of 99.99% is preferable.

Automatic backups

It is important for you to realize the significance of automatic backups. You may accidentally delete some information or experience a hacking issue. In such a scenario it helps if your data is backed up somewhere. Unfortunately, this is not a feature every web host provides. Therefore it makes sense to check this aspect in advance with the vendor before you sign up.

Is the offered plan scalable?

Choose a provider that offers different levels of service. This will enable you to upgrade if the need arises. In addition, the host must also allow you to change plans without charging exit fees or any cancellation charges.

If you are a startup, evaluate how much bandwidth you may need. Do you require unlimited emails, and will you be uploading audio and video streams?

In the event, you are launching more than a basic site makes sure your host supports MySQL and other programs. The entire idea is to make certain that your vendor offers a user-friendly plan to help build your website.

Quality of technical support

Most companies advertise 24 x 7 technical assistance. But do they really offer it? Try to find out how long it takes the vendor’s agent to pick up the line, and how long it takes for an issue to get resolved.

It also helps if they offer web chat and email support.

Which type of hosting you require?

The choices available for you to set up a website can be overwhelming. There are plans out there that are dirt cheap and also plans that cost hundreds of dollars per month.

Typically the majority of plans available fall into the following categories:

Shared hosting
 VPS Hosting
 Dedicated Hosting
 Cloud Hosting
 Reseller hosting

Do some homework to find out which suits you best. For a newbie, starting with shared hosting should be adequate.

Do you need add-ons and extra features?

Many hosting vendors offer add-ons as a bonus, or they may offer these at some extra cost.

Some of the features can include:

SSL certificates
 Malware protection tools
 Spam filters

If your plan is to launch an online store, you may need a dedicated SSL certificate to help protect customer data. Building a website is one thing, but for success, you need a hosting service that can help you streamline your online business.