The year has been highly productive for cloud computing, especially on the B2B side of things. While Cloud computing continues to be the biggest trend in web hosting, cloud solutions are being pushed by the industry to cater to the needs of clients in the B2B industry. This is the place where the maximum value is yet to be unlocked. Amongst these technological advancements, an eco-friendly hosting solution has recently emerged which is called 'green hosting'.

What is green hosting?

This is a novel environmental-friendly web hosting solution. Vendors across the globe are now offering 'green' web hosting plans wherein the datacenters are powered by renewable energy spawned out of hydro, solar or wind energy. If a business selects green hosting, then it plays an important role in preserving the environment.

What does it include?

'Green hosting' comprises of Carbon offsetting. This is a method of powering a data center directly with renewable energy. Other additional tasks such as planting trees around the Data Centers also fall under the radar. Moreover, day-to-day activities like the usage of less energy consuming appliances is also accounted for. Another aspect of green hosting is green marketing which basically targets green consumers who are concerned about the environment.

As a matter of fact, the total energy bill to operate servers and related infrastructure equipment totals billions of dollars worldwide. This is because any web server on average produces more or less 630kg of carbon dioxide as well consumes 1,000 KWh of energy per annum. (Reference:en.wikipedia.org/wiki/Green_hosting). If the energy consumption by regular web hosting continues at this rate, then pollution levels of this planet will grow exponentially. 

On the other hand, green hosts do not emit any carbon dioxide! Due to such a high demand of resources, eco-friendly have emerged into the limelight. Most data centers in India that offer shared web hosting and any other form of hosting services have turned towards 'green hosting'. These data centers have adopted stringent measures to minimize environmental impact. 

Some features that have been adopted by Indian data center service providers are:

- Incorporation of more efficient servers

- A considerable percentage of these servers are wind powered

- Emission neutralization by adoption of practices such as turning off the lights, double-sided printing etc.

- Support initiatives towards the use of renewable energy

There are many hosting sites which bear a Green-E certification label or a valid Certificate of Carbon Neutralization. Some organizations also voluntarily adhere to strict environmental guidelines. 

Thus organizations offering Linux and Windows shared hosting plans can shift to low voltage computer equipment, energy efficient appliances and adopt green hosting technologies. Eco-conscious customers must also focus on the same. This is the only way data centers can create a healthy planet.