Publishers can highlight content on their sites in order for search engines to know what specific words actually relate to by using structured data. markup s basically a shared markup vocabulary which search engines can recognize through structured data. This is a form of optimization that is extremely powerful, but incidentally, least used for SEO purposes. However, if you can understand the utility of, you can use it to boost your businesses; you can improve your site rankings in search engines. is semantic vocabulary which you can place on your site for search engines to give more informative results back to its users.

How does markup work?

Publishers can therefore include structured data on their websites to boost the content on Knowledge Graph cards; users can therefore enjoy multiple opinions and reviews.  Critic reviews for local business can be accessed through mobiles, desktops, tablets etc and this allows the publisher to improve review-visibility so that reviews can be viewed by a larger audience. The publishers will select snippets from reviews of sites, annotate these and related businesses using the markup. Through this process the publishers are able to inform Google about the snippets they prefer. They also indicate the URL related to the review as well as metadata about this local business; this in turn allows you to make sure that you are showing the correct review for the correct product.

How can the markup boost local businesses on search engines?

Since Google is equipped to interpret different types of markup formats, it is easy to incorporate structured data concerning reviews onto web pages. In this way, publishers can successfully enable businesses and services to reach new heights. In the previous year, Google had launched such critic reviews in an effort to let browsers find what they were searching for. Recently, search engines have taken this further to local businesses such as restaurants. Earlier critic reviews used to be part of films, books and TV shows. But with this becoming part of Knowledge Graph, users can now experience a much faster way to get opinions from valuable and respected critics when it comes to deciding which book to buy or which TV show to view. The critic reviews would earlier be displayed on the right hand of any search engine result page highlighting the reviews posted by the top critics. But in mobiles, its positioning is far more convenient with it being displayed right below the business map and address information.

So, you can use the markup to include critic reviews about local businesses, whether it is cafes or florists, bars or restaurants, apparel stores or garages. Publishers can now include structured data on their websites easily and let users enjoy reviews at the click of a button. Updates are also available across multiple platforms like desktops, tablets and mobiles. This helps to increase visibility of such reviews significantly. This in turn promotes a better reach to a larger audience.

Any publisher is free to apply for getting critic reviews of businesses. In order to apply, the publisher from any blog or newspaper can apply to Google directly. The extension of such reviews to local companies works out rather well for publishers because they can earn prime search engine space and get high visibility, whether on mobiles or desktops. But when you are a local business owner, such as the owner of a restaurant, you are not any publisher and you cannot apply to display reviews. At the same time, since reviews from top critics will now become more prominent, your business will automatically benefit. As Google focuses on placing greater stress on the importance of reviews and as buyers become more and more competent to identify reviews from the credible sources relating to your business, you can create more effective strategies to answer to consumer feedbacks. This also makes it possible for business owners to make sure that their customer service is of the highest degree.

When you can reply to critic reviews about your businesses, regardless of whether these are negative or positive, you can prove that you are a credible brand which is willing to accept criticism humbly and keen to improve. As far as online reviews or feedbacks go, the response stance adopted by the company will make a huge difference.