Updating your content on a regular is one of the good way to drive traffic to your website. However, you must remember that it is not the only way through which you can generate a healthy return on your investment.  Quality content that gives all the signal of being fresh and relevant will endear you both to search engine robots and your readers. This though, is only a part of the overall strategy which to a certain extent drives traffic to your website and helps you gain loyalty of both your new and old readers.

The problem, is, driving quality traffic to your website and generating audience loyalty is easier said than done. You have to have a lot of patience and energy to build everything from scratch, see them crumble and restart from the beginning before you actually start seeing the results that are to your liking.

You must not despair though, because here is the good news:

Contrary to what we have been made to believe, there is no need to make dramatic and sweeping changes in your overall marketing strategy to achieve the desired results. There is absolutely no need to carry out back-breaking expensive marketing campaigns to get the desired result. Things sometimes do work at the fundamental level and in order to achieve big results, things can be started on a smaller scale.

If you are looking to make a big splash with your blog and generate quality traffic to your website without doing anything extra special, consider starting with few of the important suggestions as mentioned in the following paragraphs.

Pay attention to content upgrades

With the right content upgrade offer in place, you run a realistic chance of engaging the attention of those people who could eventually turn out to be your biggest brand advocate and hardcore loyalists. You may be wondering as to what is content upgrade offer. To put in simple terms, a content upgrade is an extra resource you can give to your readers in exchange for their email address. A content upgrade is markedly different from a RSS sign up form, and also more effective as when implemented in a proper manner, they are hyper-relevant to the blog post topic.

Some of the important examples of content upgrade offers are as following:

Swipe files
Industry reports
White papers
Check list
Slide decks

Interactive templates

The best thing about content upgrade offer is that its purpose is not to trick your clients into giving their emails. The primary aim is to offer them something of value which they can apply in their daily lives or forward it to someone they think find it more relevant. 

Keyword research is important

It is easier for people to find your blog through search engines like Google and Yahoo if you carry out the proper keyword analysis.  The entire process of performing keyword research is pretty uncomplicated. All you need to do is to:

Step one:  Think about what type of questions your potential readers will be typing in Google or Yahoo search box. For example, where can I get course material on engineering competitive exams?

Step two: use Google keyword planner to look for keyword phrases that your list has thrown up

Step three:  Identifying keywords that are searched often but face a little less stiff competition can serve your cause well. 

Step four: Try to weave your blog around the keywords you have identified

Do not ignore social media

Social media is everywhere and you must do everything you can to leverage its potential to promote your blog. You can launch social media contests incorporated in your blog to generate curiosity and drive traffic to your blog. Giveaway is one of the easiest and most popular type of social media contest you can run on your blog. With these social media giveaways, you can achieve twin purpose of attracting the attention of your customer and generate buzz in the social media around your product.

Content promotion should be carried out vigorously

Content promotion that is vigorous as well as strategically implemented can do a good job of driving traffic to your site. You need to look beyond the traditional method of sharing content on common social sites like Facebook or LinkedIn. 

For example, you should be sharing links to new blog content:

In forums, Facebook groups, Slack groups, Quora, and other community sites
In your email signatures
In help section of your blog or maybe on section containing FAQs.
You can make use of tools to put your links on every page of your website.