Businesses in today’s competitive marketplace need to have a strong foothold online. CIOs have begun to implement web hosting strategies by hiring hosting companies. By investing in such a plan, there is a guarantee that business websites will attain a good website rank. But fact remains that no SEO or content marketer can accurately predict the exact look and feel about a future update. Ideally one has to come up with relevant web content so that their website will rank at the top of search-engine results. This content must comply with major Google algorithm updates.

There are 4 major Google algorithms namely

  • The Panda update
  • The Penguin update
  • The Hummingbird update
  • The Google Pigeon

These “algorithms” are logic-based and include a step-by-step procedure. With their help the search engine spider ranks webpages for a particular keyword or search term. Thereafter, Google discovers, ranks, and returns relevant search results. Due to these algorithm updates, some websites experienced surge in organic traffic followed by improved ranks while others have been penalized with lower ranks. Such algorithm changes can be both major as well as minor. Some search engines like Google require large volumes of data. On the basis of this information, better decisions are made. The relevant results obtained by people after entering a search for a specific keyword is directly proportional to the accuracy of data extracted and returned.

Some fundamental benefits of Google algorithm changes on SEO and website ranking are as follows:

  • On Google, a search user will definitely find the correct information within a fraction of a second. The Panda algorithm fortifies Google’s user-focused commitment. So you obtain relevant and informative results on the first page of Google searchresults.
  • Now days, longer content has been dominating search engine results on webpages. So it is evident that improved rankings can be obtained via in-depth research based content.
  • These algorithms also outline that by publishing fresh content on the website, Google awards a higher webpage score. The freshness score obviously dissolves with time. So it is advisable to update a site with fresh content every time. That is why some blogging portals publish multiple pieces of detailed content on a periodic (preferably daily) basis.
  • The Google algorithm updates support a certain shift en route for brand-building. Anchor text must be brand names but it should be meticulously used.
  • The Panda update from Google is a content quality filter. It basically targets top search engine results pages or SERPs which are poor quality and thin sites. These are prevented from ranking well. Due to this update, content strategy, keyword research and targets. This update runs periodically as a filter.

Some factors that lead to Panda penalty are as follows:

  • Duplicity in content
  • Occurrence of low quality inbound links
  • Very high bounce rates
  • Very low visits of repeat sites

Here are some methods to help you improve your website’s ranking. Through these methods, you can attract more repeat visitors to your website:

  • You have to publish relevant content that is high quality to drive up the ranks of your website on search engine results. This will enhance the authority & relevance of your website. It is crucial to identify a keyword phrase in every page for adequate linking. Incorporate header tags and emphasis tags in bold and italics.
  • This content has to be updated on a regular basis. Only then it will be regularly viewed to indicate the website’s relevancy.
  • Every webpage of the site should have a <head> tags for insertion of metadata which is the summary of contents present in a webpage. It has 3 portions:
    • Title Metadata: It displays the page title at the top of a browser window.
    • Description Metadata: It is the textual description used by the browser in a page search return
    • Keyword Metadata: These are the search phrases. It must not be excessively stuffed or else the browser might completely ignore the data.
  • The website must be link worthy. So you must create relevant links that are rich with keywords and will ultimately improve search engine rankings.
  • Avoid over-optimization of anchor texts or the site might get penalized by Penguin. Rather incorporate social media marketing to gain organic links for every one of the web pages.
  • Lastly, it is advisable to use alt tags for visual and video media description for easy page location.

Thus the bottom-line remains that one has to build links in a scalable and organic way. This can be done by focusing on the provision of high quality content which is composed in the form of blog posts as well as creative Infographics. This can enhance page visits and boost your blog’s traffic. In case the strategy seems complicated, you can immediately hire a professional website hosting company. Such a provider specialises In reseller, shared, dedicated and VPS hosting in both Windows and Linux flavours. So one can leverage top level domain registration services