Any SEO buff now knows that Google has officially confirmed on Webmaster central official blog that page loading time is an important aspect in the SERP algorithm. Therefore, you know how essential it is for webmasters to take this factor into account and make their website faster. One of the main aspects that can make your site load faster is the server speed. 

Need for Speed

It can be proved, especially from user experience, that quick loading of a page is very important and can help your site scale search engine rankings in a better manner than other sites that take lots of time to load. To know the dynamics associated with this aspect, you have to first remember the experience you first had while opening a site that took lot of time. If a site takes lot of time to open, you just leave it and search for another similar site to get information or purchase something. Therefore, it means you as a user had a poor experience while opening a site. With Google emphasizing more on more on positive and better user experience, slow loading time is regarded as a very bad aspect. That’s why all webmasters should try to improve loading time of their site and the most common way of doing it is get fast server speed.

Reasons of slow site loading time and ways to improve the speed

There are many reasons why websites become slow and the major reasons are absence of quality web hosting as well as bandwidth, quality of coding, incompatible apps, plugins, and browsers, excessive use of adverts, design theme, and many more. However, the easiest way to make the site load faster is to choose a server that works faster. 

Improving page loading time of a site

Page loading time of a website can be improved by:

You should not overload your server. A server usually gets overloaded when your traffic starts increasing faster that your server upgrade plan. You may still be using shared hosting when your daily site traffic is over 1000 per day. If you feel that the server is getting overload, you must upgrade the hosting plan to a VPS or even a dedicated server, as needed. When you are using shared hosting, the HTTP requests get choked, which results in slower page loading time.

You should monitor the site’s loading time on a regular basis to check whether the same is not causing any visitor or customer to bounce. That’s why it is important to use important software like Boundary, New Relic, Pingdom, or many other similar ones to keep a track of the loading time of sites. In fact, you can also run a comparative performance metrics to know how your site is performing in comparison to your competitor sites. Some of the tools that can be used to perform these comparative analyses include Pingdom Tools, Google’s PageSpeed Insights, and many more.

Therefore, it can be said that faster server speed is a must to load your site page faster.