E-commerce sites need to be optimized for SEO on continuous basis unlike other websites. It is because any online store is constantly changing in terms of new product, new categories of products, new promotional activities, and so forth.

It is therefore extremely important to stay updated with evolving trends in e-commerce SEO practices. With the huge growth of internet users and introduction of the latest internet enabled devices, SEO trends are also undergoing constant changes and the overall on page optimization task has become more demanding than ever.

Keep up with times

One of the most important requirement for any ecommerce site is it should be optimized for mobiles. The day is not far, when all ecommerce sales will account for mobile shopping. If your ecommerce site lacks in compatibility with handheld devices such as tabs or mobiles, then your online venture will be on the way to extinction faster than you may think. Mobile friendly site with a highly responsive and intuitive design is an important part of e-commerce SEO.

Modern shoppers are active on social media and therefore your ecommerce site must have sharing buttons for Twitter, Facebook, Instagram, and the likes. Availability of these buttons on each and every product page will facilitate sharing your site by contented costumers. In fact you can induce your happy customers to act as your ambassadors on social networking sites.

Use power of content

It is an established fact that content plays vital role in page optimization of ecommerce websites. You must continuously make efforts add engaging product descriptions as well as meta-descriptions that are unique and informative. Product descriptions are different than the specifications of products. Make sure to enrich the product descriptions with use of well-researched keywords to drive presold prospects directly to the product pages. Keywords are key factors as far as the content is concerned. Use of keywords should be judicious.

URL optimization

Make sure that optimization of URLs should be based on keywords or product names instead of complicated and confusing letters and digits.  Avoid using vague and indistinct URLs to make them as search friendly as possible. The structure of URL should be able to help search engine as well as users. Ideally category, subcategory, and product name should form the structure of URL such as myecommercestore.com/category/subcategory/product.

This also applies to the images that are used to show products to consumers. If these product images are uploaded directly, then chances are their URLs won’t make any sense. Make sure to change the digital to a more meaningful URL that can be understood by a layperson. Search engines lay great emphasis on alt tags and therefore, including these strengthens the search engine rankings.

Accelerate and win

Page loading speed is one of the most important signals for ranking used by Google. It is a grave reality that a delay of more than two seconds will result in loss of an otherwise interested prospect. On an average, any page of your ecommerce site should not take more than four seconds and in order to ensure this, there is no alternative to smart use of Content Delivery Networks.

Choice of right hosting can also influence page loading speed. If you are using shared hosting, then chances are your site has outgrown resources available in shared hosting and it is time you upgraded to VPS or dedicated hosting. In addition to this, you should prefer hosts that offer added benefits of CDN.

Attract, engage and hold

Once you are able to get customers visit your site, your next and equally important strategy should be to enhance ‘dwell times’. It is a must to improve SEO, since Google is penalizing those websites where visitors hit the exit button as soon as they land on the site. Unless you make your site design, and the content engaging, it is not possible to improve dwelling time.

Helping repeat visitors is as important as engaging current visitors. In order to enhance browsing experience of repeat customers, you can use browser caching technique. It is also vital for improving page loading speeds.

Images constitute bulk of your ecommerce site and therefore, you can think of file size reduction to improve site loading speed. Additionally, using a single keyword for image will improve SEO.

You should also pay special attention to improve overall quality of videos and images related to products. By empowering these images and Videos with meta data for tagging can improve chances of favorable search results by image search.

Get abundant oxygen of product reviews

Never ever underestimate the significance of product reviews. Product review is your bonus content that is original and cost nothing. It is one of the most important influencing factors for buying decisions. Induce your buyers to share their product reviews.

This can be done by sending email to buyers after a week from the date of delivery. Product reviews are highly sought after resources by potential customers. In addition to influencing buying decisions, these reviews can also contribute to longer dwelling times.

The fundamental purpose of an ecommerce site is to attract, engage, and induce prospects to buy and come back again and again. In order to uplift page ranking of ecommerce websites a continuous research and analysis of important keywords and production of engaging content in form of descriptions, blogs or images is necessary.