E-commerce websites are categorically different than traditional websites and contain huge number of variable factors. This is the reason why one needs to be extra cautious while optimizing e-commerce sites for SEO by understanding vital SEO mistakes that are avoidable.

One of the toughest problems in view of SEO, posed by e-commerce websites is the massive volumes of products belonging to different categories. Then there are same products featuring in different products categories and to top it all there is constantly changing landscape of products that are withdrawn or newly added to the online stores.

1. Absence of product descriptions

There are many e-commerce websites, including some of the leading online mega stores that contain no product descriptions at all. Customers have to be contented only with product specifications that are usually copied from manufacturer’s websites. There is a huge difference between a product description and product specification. Customers are always looking for informative and engaging descriptions.

2. Duplication of product descriptions

One of the most detrimental errors related to e-commerce website is borrowing product descriptions directly from manufacturers product catalogues. It is perfectly alright to use some of the features mentioned in those brochures. However the uniqueness of product descriptions must be maintained.

3. Short and run of the mill product descriptions

There are well established guidelines for writing engaging and effective product descriptions. You can refer to some of them in the following paragraph. Make sure that proper keyword research is undertaken for every product with at least 5 to 7 keywords for every product. All these keywords must be included in product descriptions.

By adding well written and keyword rich descriptions one can boost website’s SEO. Ideally, you should have individual product description for every product entry and the word limit should be around 300 words per description. It should not have an overselling tone or any negative connotation. The words that relate to price such as cheap, economical, or affordable should be avoided. There should be no mention of price in a product description.

4. Underestimating the influence of product reviews

It would be a blunder not to include product reviews in e-commerce website. In fact majority of online shoppers count on product reviews to make a buying decision. These reviews have contributed to exponential growth of e-commerce industry and help maintain the website in vibrant state. Ideal product reviews should be posted by authentic buyers. Product reviews also help you generate unique and original content. One must look at these reviews as oxygen for the life of e-commerce websites.

5. Irrelevance of content with respect to keywords

It would be foolish not to include most commonly searched keywords in different types of content on the product pages. Prudent use of content in product descriptions, title pages, can improve page optimization to great extent and help drive relevant traffic to your online store. Ensure that the headings are written in H1 tags and the subheadings are written in H2 tags. Sometimes it is prudent to use key phrases than key words in order to avoid keyword repetition. Alternatively you can also use multiple keywords. You should ensure that your website has relevance to what your customers are looking for.

6. Missing the power of assertive URLs

URL can be a wonderful resource and properly constructed URLs can attract and engage customers by providing the appropriate information related to their search. Lengthy and awkward URLs can be of no use. Keyword associated URL itself can drive traffic to your product pages. 

7. Failure to avoid duplication

Duplication can kill your SEO efforts and it must be avoided as far as possible. Sometimes it can inadvertently creep into all pages of products as well as product categories without getting notice. It can be in the form of general guidelines, product quality statements, or warnings. Duplication is also noticed in case of similar products under different categories.

All efforts should be made to avoid such kind of duplication. If, however you are unable to modify or edit such duplication, then there are ways to hide it from watchful eyes of search engines. Sometimes using images of the warning boxes instead of actual words can help. Instead, you can also try blocking the areas that are responsible for generating duplicate content with robots.txt. If your website is generating multiple pages with duplicated content than canonical tags could be of great help. 

8. The cobweb phenomenon

Your ecommerce website is just like your own physical shop. It must be kept updated with help of reviews social media sharing and empowering with fresh and engaging content from time to time. Links to facilitate customers to share their favorite products on your websites boost confidence of potential customers as well as search engines. Keeping your e-commerce website live and active is a great booster for SEO. Along with external linking, you can also go one step ahead and try to build internal links with help of keyword rich blogs or blogs that announce new product arrivals in a subtle manner to reduce spamming effect.