Until a short time ago not many knew what a domain name meant, much less how to obtain one. 

Today, with the availability of the internet on an “anywhere-anytime” basis, people and organizations alike are head over heels to make their presence felt on the web. 

The exponential expansion of the internet in recent years has dramatically increased domain registration look-up. 
But first, let us understand the basics. 

What is a domain name?

A domain name essentially is an address of an individual or a company on the internet. 

This address is where others find you online, a web location, which ultimately has the potential to be your powerful online identity.
When your computer is connected to the web, you already have an internet address. This address is created by an international address system called the Domain Name System (DNS).

Unfortunately, this address is a potpourri of numbers that is difficult to remember. Happily, the DNS allows you to assign a domain name, such as xyz.com to your IP address.

When you perform a domain registration look up, you will come across what is known as TLD, or a top-level domain. For example, in the address xyz.com, the .com part is the top-level domain. The other part ‘xyz’ is the second level domain. 

The TLD category has only a limited number of generic domains. The well known among these includes .com. gov, .net, .in, .org and some more. 

The second level domain is what gives you a unique identity. It is by the second level domain you or your company will be remembered. While performing a Domain registration look-up for a second- level domain, people usually take into account many factors like:

- Making it part of a family or business name: This helps is building up a brand identity. 
- Incorporating keywords: It is no secret that the right keywords help in pushing search results to the top. Slotting in a short, memorable and unique domain name will not only make easy for people to remember, but also assist in search engine optimization. 

In recent times we are witnessing a new trend. A slew of new TLDs are hitting the market. Registries are introducing TLDs like .plumbing, .camera, .bike, and .apparel and more. 

In fact, ICANN, the Internet Corporation for Assigned Names and Numbers, the major domain name authority, has said that presently there exist five times more generic TLDs than what did a few months ago. 

With new vistas opening up, businesses and individuals are now making a beeline to select one from the expanded list of TLD choices.

But here is a caveat.  Migrating or even selecting a new generic TLD need not be a winning move.

While performing a Domain registration look-up, you must take into account the following:

- Client trust: Customers for years have grown use to old set of TLDs. A new domain may create a barrier in establishing a relationship.
- Price: The old TLDs are relatively cheap. On the other hand the new ones may cost  substantially more
- The SEO factor: It is now certain that an established domain matters a great in search results. So you must tread carefully, while opting for a new domain.